Epic Experience is Vail Resorts’ newest initiative designed to make every ski vacation more enjoyable from arrival to the final run. The multi-year investment focuses on creating smoother, more personalized experiences while improving food, lessons, rentals and digital tools across many of Colorado’s most popular resorts, including Breckenridge, Keystone, Beaver Creek and Vail.
Following a challenging winter marked by historically low snowfall, Vail Resorts is placing greater emphasis on guest satisfaction and long-term loyalty. The goal is simple: deliver memorable mountain experiences that encourage visitors to return year after year.
Premium Lessons and Personalized Service
One of the biggest additions to the Epic Experience program is Epic Ascent. Beginning at Vail Mountain and Beaver Creek, private lesson guests will receive concierge-style assistance, premium equipment rentals and personalized trip planning. The company expects to expand the program to additional resorts in future seasons.
At the same time, rental services continue to evolve through My Epic Gear. Guests can reserve premium skis or snowboards before arriving, making pickup faster and more convenient. Future enhancements will offer even greater flexibility and personalization.
Better Dining and Smarter Technology
The Epic Experience also brings noticeable improvements to on-mountain dining. Resorts including Breckenridge, Keystone, Beaver Creek and Vail will feature upgraded ingredients and improved presentation signature menu items inspired by each destination. These enhancements are expected without significant price increases beyond normal inflation.
Technology is receiving major attention as well. New My Epic app features will allow guests to purchase lift tickets, transfer Buddy Tickets use Apple Pay or Google Pay. Looking ahead, the app is expected to help visitors reserve lessons, book rentals and even build personalized itineraries using AI-powered planning tools.
Benefits for Summit County Visitors
These investments extend beyond individual resorts. Communities throughout Summit County including Breckenridge, Frisco, Dillon, Silverthorne, Keystone, Copper Mountain and nearby mountain destinations benefit when visitors enjoy seamless vacations and choose to return. Strong tourism supports local restaurants, lodging providers, retail shops, guides and outdoor recreation businesses throughout every season.
For additional information about these guest experience improvements, visit https://news.vailresorts.com/ or explore resort information through https://www.vailresorts.com/.
As Colorado’s ski industry continues to evolve, Epic Experience demonstrates a commitment to combining mountain adventure with modern convenience. From enhanced lessons and upgraded dining to innovative technology, these improvements aim to make every day on the slopes even more memorable for locals and visitors alike.
