Colorado ski resorts are continuing to distribute more money towards women ski programs in hopes to increase female participation. Resorts have nurtured the younger generations in the past to ensure higher numbers of skiers and snowboarders in the future.
Vail Resorts has also recognized that women’s participation in downhill sports is critical to the future growth of each ski area. Through a series of surveys conducted during the 2013-14 season, Vail Resorts addressed many of the challenges and concerns of female mountain visitors.
“Common themes included being overwhelmed by the process, having their hands full managing the experience for other members of their group or family, and being too intimidated to try the sports.” Stated Vail Resorts in a press release in October.
Last year, Breckenridge, Keystone, Vail and Beaver Creek all offered classes specifically designed for women that begin later in the morning and finished before the children programs end each day. The programs are all very small in size to give more specialized attention to each individual in the lesson from top tier female instructors.
“We found the majority of people dropping ski school were mothers,” said Vail Resorts’ Beaver Creek Resort spokeswoman Rachael Woods. “By the time they dropped their kids at ski school, adult lessons and coaching opportunities had already started.”
Women ski programs offered at Breckenridge are all grouped under the title ‘Her Mountain’. The program aims to provide stress free ski opportunities for females, allowing a flexible schedule to learn new techniques and meet others along the way! Lesson opportunities include Ultimate 4, Women’s Camps, Women and Wine, Bombshells and Ski and Women’s Ski Week.
Women and Wine is a new addition to ‘Her Mountain’ this year providing half day, afternoon lessons followed by a glass of wine après-ski! A lift ticket purchases is required for this half day lesson, yet $70 will guarantee a great lesson with some of the best female instructors in Breckenridge!
If you are interested in learning more about the different women ski programs available at Breckenridge Ski Resort, please visit http://www.breckenridge.com/ski-and-ride-school/specialty-programs/womenspecialtycamps.aspx#/WomenandWine for more information!
